New Delhi: Perfume Station by York Transnational Limited, a unique concept of a 100% perfume store joins hands with Francorp, a part of Franchise India Group, which is Asia’s largest, integrated Franchise and Retail Solutions Company for their strategic nationwide expansion.

York Transnational Limited is a Hong Kong based professionally managed company which has 16 Years of experience in Perfume Industry with international presence in 15 countries including Russia, Singapore, USA, Ukraine and Mexico. It has been nearly 10 months since the exclusive direct retail channel – Perfume Station has been created in India starting from Jodhpur. With a deep understanding of the Indian perfume market, the product array is accessible with high value for money within an average range of INR 250 to INR 1500 and the collections include more than 100 SKUs with special ranges for men, women and children. The current geographical presence is limited to 5 operational stores in Jodhpur, Jaipur, Beawar, Udaipur and Ahemdabad with a strong logistic and supply chain management. At present, the company is operating on standalone format however, intends to follow both the standalone and kiosk model while penetrating other markets.

Elaborating further, Mr. Sandeep Kapoor, CEO, York Transnational Limited said, “We have brought this unique concept to India and have successfully proven our credibility in retailing and have substantial support backed by experience and industry knowledge. Perfume Station exclusive outlets should concentrate on developing the Indian market where in the sale points are qualified to double up. We are looking forward to the alliance with Francorp and establishing a strong foothold in the country. For our potential partners, the concept offers a high return on Investment, entry in FMCG industry, continuous support from us in terms of business development in terms of new products and brand building and an opportunity to grow rapidly with us in one of the fastest growing industries in India.”

The expansion will take place in stages, kicking off in the Tier I & II cities and will gradually spread out to other important locations spread Nationwide. Perfume Station is looking at entrepreneurs to capitalize on this lucrative opportunity and invest in a strong and proven business model under the central guidance and support of the experience Perfume Station management.

India, which has a growing middle-class of over one billion people, is now positioned as a major force in the global economy and fertile ground for investment in retail and business development. The franchising industry in India is expected to grow at an annual rate of 30 percent, and to drive the country’s current $330 retail sector even higher. This is definitely an opportunity to address the market with an extensive network which offers excellent products, exclusive ranges, assured quality of product & service experience for the customer to come back, said, Mr. Gaurav Marya, Managing Director, Francorp.