India’s leading fresh seafood brand, Pescafresh will venture into the e-commerce game this summer, satiating consumers and loyalists cravings for their favourite fresh seafood of choice. Currently servicing over 20,000 households in Mumbai alone, Pescafresh is now creating an online food delivery marketplace with an e-commerce site and app. The online site and app comes with an integrated online payment component capability, fitting in with the brand’s larger expansion goals to supply the most convenient way of ordering fresh seafood.

Having evolved, Indian consumers today want the ease of ordering at their own convenience and are slowly moving away from buying meats and seafood, which can sometimes be cumbersome to carry away from supermarkets and local bazaars. The launch of the website and mobile app will further reduce the time lag and ensure that Pescafresh patrons can now order at their leisure and have ready menus through ‘Favorite lists’, ‘Catch of the Day’, ‘Offers and promotions’, etc at the tip of their fingers.

Technology and content transmission is the backbone of any business, right from spooling the information of the freshest catch from over 50 landing shores across India on a daily basis, to ensuring the traceability of each consignment of fish to the supplier is maintained as a SOP (Standard operational procedure).

Pescafresh has built a brand on the International Good Manufacturing Practice benchmarks of HACCAP, which involves technological intervention and scientific approach to ensure that the same quality standard of a highly perishable product like seafood is maintained – whether one buys it from their ‘Dial a fish service’ (Average bill Value Rs.1200) or their Shop-in shops at leading Gourmet chains like Godrej Natures Basket, Gourmet West, Foodhall or even hypermarket chains like Aditya Birla More where the average ATV is Rs.240.

Logistics involved at Pescafresh in transporting the catch from shore to door involves temperature controlled chillers that help to ensure that the catch stays fresh at every step of commute. The sheer packaging of the product when one receives it at their doorstep is a packaging designed to ensure that the fish maintains its chilled form of 1 to 4 degrees.

Further elaborating on the launch plans, CEO of Pescafresh, Mr. Sangram Sawant said, “Pescafresh is giving the Indian consumer a fresh look at ordering excellent quality seafood 365 days of the year, with minimal seasonal lags by introducing our ecommerce website and the mobile app this June. With our quality product, this launch allows us to have a huge competitive advantage and our accelerated growth is proof that this model will work for our consumers. The brand continues to ensure that the same quality and brand promise is strengthened with this new offering.”

Source : Lokesh Shastri