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  • #phenkonahirecyclekaro – South India’s first ever Mattress recycling campaign by Indian Sleep Products Federation

    Published on September 18, 2021

    Indian PolyurethaneAssociation (IPUA)&Recykal

    Hyderabad: Mr. V. Prakash Rao Chairman Telangana State Water Resources Corporation inaugurated the second campaign of #phenkonahirecyclekaro, an initiative of the Indian Sleep Products Federation (ISPF), Indian Polyurethane Association (IPUA) & Recykal in Hyderabad. The first pilot of #phenkonahirecyclekaro  was initiated from Bhopal in the month of July this year. In His Speech he said “Life is Beautiful only if you sleep on a good Mattress” Further he congratulated the team for organising this campaign for “Solid Waste Disposal in a safe way”.

    In the pursuit to take care of the environment, ISPF and IPUA along with Recykal have taken the initiative of GREEN REVOLUTION in Hyderabad, that aims at recycling the used mattresses and not allowing them to go to the landfill, thus, to achieve maximum impact on environment sustainability and pollution control.

    Under the campaign, the old mattress would be picked up from the Dealers doorstep as per their request on the designated app from Recykal will be used to book the pickup. Consumers will also get a discount redemption coupon as a token of appreciation towards their contribution for environment sustainability. They can redeem the coupon against any product from Mattress Circular Journey retail partners.         

    A mattress consists of a wide variety of recyclable raw materials like foam, cotton, coir, metal spring or rubber. These mattresses are however simply disposed of by households that eventually add in unsanitary landfills posing severe hazards to the environment .

    The initiative will promote the Indian mattress industry as a green industry. It will also help people to dispose of their mattresses in an eco-friendly manner, taking them towards a sustainable living. The participating dealers will be certified as a sustainable retail shop. This is the second #phenkonahirecyclekaro  campaign in Hyderabad under the guidance of ISPF & IPUA, which will significantly help in regulating mattress circular economy, in saving the environment and natural resources.


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