New Delhi, 16 May 2023: Marking its 25th year milestone, PR Pundit, the award-winning integrated communications consultancy announced ‘Alchemy’ an annual case study challenge for young professionals in the communications field. The initiative aims to recognize and celebrate the new generation of creative talent & voices from around the country and deepen industry support to help advance and amplify the young turks.

The participants will be given a situational challenge to develop an effective PR programme. A prestigious jury of leading marketing and corporate communication experts will judge the entries on various pre-identified parameters.

The Alchemy case study challenge supported by Comms News, Reputation Today and PRovoke Media, will have three winner duos who will get an opportunity to be felicitated at PRAXIS 2023 in Chennai sponsored by the organising committee and the front rankers will get once in a lifetime opportunity to be invited for an all-expense paid trip to an international communications conference.