New Delhi : Puravankara Projects Limited, a premier real-estate developer, has set an industry benchmark with a proposition that transforms a lean period into an opportune time for purchase.  The company has launched a campaign called ‘Break-free’, which is a novel extension of the ‘20-80’, or pre-EMI subvention scheme.

For the first time in the real-estate industry, buyers stand to benefit from an offer with the combined benefits of waived booking amount, floor rise charges and home loan processing fees, yielding savings of up to Rs. 62 lakhs. on a Puravankara property purchase.

The ‘Break-free’ proposition is loaded with benefits:

The 20-8O scheme entitles consumers to a pre-EMI holiday or interest free loan for a

15 to 30 month tenure. ‘Zero’ booking amount translates into savings of nearly 2% of the property base price.  Dropped floor rise charges eliminate the cost premium of luxury high-rise apartments.  Waived processing fees are an added bonus.

From the developer’s vantage point, the scheme incentivizes buyers to lock-in sales, thereby providing the assurance of cash flows and construction finance.

Commenting on the campaign, Jackbastian Nazareth, Group CEO said, “We sought to introduce a consumer confidence booster at a time of modest salary increases and high interest rates.  ‘Break-free’ significantly reduces home purchase costs and affords substantial savings to buyers. The proposition has been well-received; we encourage more consumers to take advantage of it”.

Source : Naresh Sharma