Mumbai:  PURE, the premium home textile brand, synonymous to fine fabrics and fine living has launched 3 new collections to refresh your home this monsoon season. The 3 new collections – Havana, Azaro and Electric combine eclectic design & quality fabrics to present a range of exquisite wall coverings and upholstery that will liven up your home while shielding it from the weathering conditions of the monsoons.

Elegance personified, each one of the three collections demonstrate the depth of PURE’s approach to design and craftsmanship.

Havana by PURE is inspired by nature. The Havana collection takes you closer to nature with floral, retro prints in uplifting colors. The beautifully designed patterns give the room softness and sensuality, reviving your senses with an air of freshness. This fine collection is perfectly crafted to create a relaxing and rejuvenating atmosphere for your home.

Redefine the look of your home with the PURE Azaro. Stylishly crafted, its bold designs, fresh and modern patterns form an irresistible combination that adds edginess to any space; the collection is poised to be a fashion revolution in home interiors. This envious collection of never – seen – before fabrics is great for special occasions as they add a sense of elegance and exquisiteness to any environment.

If fun is your style, then the PURE’s Electric collection is custom made for you. A vibrant line of eye catching fabrics with modern, bold designs in bright acidic colors create a lively atmosphere and add fun to any room. The unexpected colors give a twist to the room and make a bold yet chic fashion statement.

Crafted to the very last detail, the three new collections constitute fresh colors, elegant designs and state-of-the-art craftsmanship – the hallmarks of PURE that is set to redefine the art of living.

One can find PURE at all leading home furnishings store in India.