New Delhi :Return of investment (ROI) has become increasingly important in today’s economy, Jabra, a world leader in innovative headset solutions, asked its partners around the world what they consider most important in a quality headset.

While nearly 92% of the 819 respondents gave sound quality top priority, other criteria listed as either “important” or “very important” in  determining a quality headset were durability (90%) and usability (88%), followed by innovation and design (both 78%).

“Our customers aren’t looking for just one aspect of quality. They want sound quality and durability and usability and innovation and design – the whole package. They aren’t just asking for it; they’re demanding it,” Rajesh Ghei, Director of Innova Telecom and a Jabra Partner.

“Our customers can’t afford to change their equipment every year or two,” Rajesh Ghei continued. “It costs too much, not just in hard money but in lost productivity. To give them what they need, we partner with companies who provide a product that is not just superior, but also future-proof. We want them to be in it for the long haul, just as we are.”

Delivering on Quality

Jabra’s commitment to delivering on its Quality Promise includes extensive and continuous research and development. With facilities in Denmark and China the company works around the clock to ensure best-in-class functionality and bring new technologies to market quickly.

The Research Lab is where Jabra’s innovation comes to life, resulting in features like the first headset with a touch screen Jabra GO™ 6400 series, which has won numerous design and Product of the Year awards.

Jabra has initiatives and processes in place to ensure no headset leaves the lab until it is checked for audio, build and comfort. One testament to the success of the system is the Jabra BIZ™ 2400 which, one year after its introduction, had a return rate of less than 0.1%.

“It is clear that quality is on top of the agenda for everybody in the Jabra organization,” said Ralph Ede, Managing Director for Jabra in South Asia. Our quality mindset is apparent from the very first stages of product design and development all the way through the manufacturing processes and shipping to our customers”.

Our partners throughout the world have told us this is an imperative. In every country, in every language, it comes through: This is what they need to satisfy their customers.