United States: Quofore, a world leader in retail execution and sales force automation (SFA) software solutions for global Consumer Products companies, today announced that it has received a “Strong Positive” rating in Gartner’s report entitled “Sales Force Automation in the Consumer Goods Industry.”

The report analyses the state of sales force automation in the consumer goods industry and rates 20 vendors that serve the market. “Sales force automation solutions continued to garner considerable attention in 2010 as manufacturers wrestled with major industry issues such as growing spending on trade promotions, product availability and retailers’ analytical capabilities outpacing those of manufacturers,” comments Gartner’s Dale Hagemeyer in the report.

Hagemeyer also added; “Trade promotion management/optimization (TPM/TPO) remains the primary driver in the SFA marketplace, but retail execution is coming up fast as CG companies: better understand the headquarters aspects of their promotions and need to shift their focus to in-store execution and seek to grow their business by executing better through technology solutions in developing countries.”

“With our extensive consumer products industry knowledge, Quofore continues to help customers achieve increased field force effectiveness and excellence in retail execution,” said Desmond Miller, Chief Executive Officer, Quofore. “We believe Gartner’s “Strong Positive” rating helps confirm our strategy of delivering powerful functionality on mobile devices that can deliver cost effective global rollouts, drive retail activity optimization (RAO) and deliver better business outcomes.”

Quofore solutions help consumer products companies drive competitive advantage through the management and execution of field sales, merchandising, promotions, in-store audits, direct delivery activities and van sales. The company’s customers span six continents and include leading global corporations such as Procter & Gamble, Unilever, Kellogg, Kraft, Brown-Forman, Dyson, and Black & Decker.