APN News

  • Thursday, February, 2024| Today's Market | Current Time: 01:41:52
  • R for Rabbit Expands Its Product Portfolio into Nursery and Bathing Category

    Published on May 26, 2022

    ~ Made up of 70% Bamboo and 30% cotton, company introduced BambooBerry Series ~

    ~ Launched an exclusive range of Swaddles, Blankets, Washcloths and Hooded Towels ~

    Expanding its product portfolio, R for Rabbit, a baby product brand, is introducing a new range of products under the nursery and bathing category. The company has recently launched an exclusive range of Swaddles, Blankets, Washcloths and Hooded Towels. Keeping sustainability and innovation at par,  the new range comprises of many products made with Bamboo and  cotton. The newly launched product is called BambooBerry Series, giving comfort to the babies’ skin.

    Mr. Kunal Popat, Founder, R for Rabbit, said, “Gracing our uniqueness in the Indian market, we are again setting a new development in our product portfolio and introducing new ranges of products equipped with Bamboo and Cotton. In addition, we are extending the infants’ nursery and bathing category with an exclusive range of Swaddles, Blankets, Washcloths and Hooded Towels. Adding the expansion to our product portfolio will leverage our business and simultaneously increase our user outreach. Strengthening our presence in the Indian market, we are expecting to see an accelerated business growth in the coming few years. The company is well recognized among our Indian consumers, and we will dwell on creating innovative, quality, and hygienic products for babies and kids.”

    Bambooberry Swaddle

    Swaddling helps the baby to get calm and sleep better; that’s where swaddles are a big-time help for parents to calm down the baby. Elegantly designed with a cute and colourful pattern and dwelling towards sustainability, these multi-purpose swaddles are made up of 70% Bamboo and 30% cotton giving comfort to the babies or infants. The newly launched swaddle includes – the Rainbow Swaddle, Alphabets Swaddle, and Safari Swaddle. The comfy and soft texture with organic properties of bamboo makes it non-allergic and takes good care of delicate baby skin. Maintaining their efficiency, the swaddles are available in large sizes, 120cm x 120cm. They are enough for swaddling babies during the day as a lightweight blanket wrapper and are useable long after the newborn.

    Bambooberry Blanket

    Warmth and purity come with the goodness of nature, and baby blankets that protect our babies from the cold need to be natural. As R for Rabbit is on a mission of purifying the entire baby care segment, the Bambooberry Blankets are gentle to the baby’s skin, making it super comfortable and breathable. The best part of the blanket is it has a 6 Layer thickness making it the best fit for using it in multiple ways and keeping your baby feeling loved day in and day out. The different types of blankets include Vroom Blanket, Comfy Blanket, Hippo Milestone Blanket, Safari Milestone Blanket and Night Glow Blanket, which come with cartoons and cute pictures. Adding more to the efficiency of the product, Hippo Milestone Blanket and Safari Milestone Blanket are made of super flannel material for babies to get comfortable for a good cosy nap. It has numbers printed from 1 to 12, and months & weeks text coupled with two markers makes it a perfect backdrop to capture memories of the baby’s growth. These blankets can be used as a regular blanket, swaddle, nursing cover, stroller cover, car seat cover, play mat, etc.

    Bambooberry Hoodie Towel

    Keeping babies away from rashes and allergies, the recently launched Hoodie Towel is a must-buy product. Made up of bamboo, these towels are the best fit for your child as they absorb water faster than cotton towels, which keeps your precious baby’s skin free from allergies after a refreshing bath. It is designed with the latest technology, and 500GSM thick material which makes it absorb water quickly from the baby’s delicate skin. Post shower, they also need to be rubbed with a fresh and clean towel which is safe inside out. R for Rabbit brings Bambooberry Hoodie Towel, made of 100% Bamboo.

    Bambooberry Softy Wash Cloth

    The fourth category, Bambooberry Softy Wash Cloth, is a pack of 5 washcloths which takes good care of the baby’s skin and will wipe off the cute little face or hands. Made from 100% Bamboo fiber Softy washcloths; it is an apt choice when it comes to softness & gentle feel for infants. Natural Bamboo fiber is the softest material on a baby’s skin without irritation. These Premium bamboo fiber washcloths are best for babies with sensitive skin, eczema, cradle cap and heat rash conditions. It’s a perfect product for your child and goes well as a baby shower gift.

    R for Rabbit has a pan-India presence offering a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing & Feeding Range, Activity & Bathing toys, Baby care, baby grooming kit and many more. Company Recently Launched Feather Diapers – Premium Diapers for consumers aspiring for international quality and comfort for their little ones. The company recently expanded their product portfolio and launched baby care products such as baby diapers, diaper pails, and baby wipes. In addition, the company has recently raised funding of INR 40 crores from a Private Equity firm, Xponentia Capital Partners. This will help strengthen the company’s brand approach, scaling distribution and operations in the domestic market, enhancing the existing product portfolio and introducing new categories of products.


    Leave a Reply