New Delhi : As a part of the strategy to give Reebok a fresh start in 2013, the brand today launched a revolutionary retail concept “Fit Hub” to

further strengthen its position as a strong fitness player.  The high decibel launch reached new heights when ace cricketer Gautam Gambhir inaugurated the first “Fit Hub” store at MGF Mall, Gurgaon. The new revolutionary retail concept aimed to inspire consumers to move, train and get fit will be spread across 100 stores by March, 2014.

Based on the principles of togetherness, the Reebok Fit Hub stores will entail greater interaction with customers, embark their fitness journey and find the right products to help them achieve their fitness goals. An international concept also in markets such as US, Australia, Korea and Russia, the Fit Hub stores in India have been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 Key Zones: The Interactive Storefront, a Story Floor, and Fitting Studio with Cross-Fit -Inspired Displays.

Speaking at the launch Mr. Erick Haskell, Managing Director adidas Group India said “India has an enthusiastic and increasing fitness market with people participating in a range of fitness activities every day. The unique Fit Hub concept stores go beyond fixtures and design and aim at inculcating in people a new way of fitness and training. Our main focus through this new and innovative retail strategy remains to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life with our exceptional fitness offerings as enablers.”

Talking about the launch Gautam Gambhir said, “Fit-Hub concept stores are one of the most powerful retail strategies to come out of the Reebok stable in recent times. I’m proud to be associated with Reebok, a brand so focused on fitness and a healthy lifestyle. I truly believe that Reebok’s new Fit Hub stores will help transform the way people understand fitness and motivate them to lead a more active and healthy lifestyle”.

Started in 2011, the Fit-Hub stores have already become popular amongst the global consumer and have seen tremendous success across important markets in US, Australia, Korea and Russia. Each Fit Hub store is designed keeping in mind the ethos of the brand and draws on Reebok’s rich legacy, focuses the space on activity and community, and tells clear, inspiring stories about fitness and personal potential.

 

Source : Sachin Murdeshwar