Chennai :Reliance Retail, country’s leading retailer, has announced the launch of its fifth Cash & Carry store in the country. Called ‘Reliance Market’,the store is located in the heart of Chennai city at Madhavaramand is the fifthReliance Market in the country. Four Reliance Market stores are already operational across the country in Ahmedabad, Bangalore, Anand and Faridabad. The storecaters to the needs of local kirana traders, small businesses, hotels, restaurants and officesoffering a range of regional, national and international brands to its partner members, at very compelling wholesale prices.

With 40,000 sqftspace of one stop shopping experience, the store is equipped with the most modern storage facilities to ensure freshness of all food products. There is a collection of over 6,000 products, both food and non-food, with a large proportion of these sourced locally. The assortment ranges from fresh fruits and vegetables, detergents and toiletries, staples, groceries, stationery, footwear as well as electronics and IT products.

Speaking on the opening of the fifthReliance Market in the country at Chennai, Randy Guttery, CEO, Reliance Marketsaid,“We are delighted to announce the launch of our fifth Reliance Market. Chennai is expanding at a fast rate and it gives us an opportunity to partner with business entities in the city to offer the unique Reliance Market advantage. ‘Reliance Market’ is built on the principal of offering inclusive growth to all our businesspartners, by sharing the benefits of Reliance Market’s strong sourcing capabilities,our relationships with a large network of vendors, andour retail experience in order to help our businesspartnersbecome more profitable, more modern, provide significant direct and indirect job opportunities, and above all retain their competitive advantage and local flavor to co-exist alongside Modern Trade. We ensure that we serve all our member partners by keeping our operational costs low, making sure that we have the best assortment to service the varied needs of our professional members, at the very lowest wholesale MARKET prices, with exceptional service delivered by knowledgeable, professional, and friendly colleagues.”

As this format only caters to the traders and other businesses in Chennai one needs to have a business license issued either by the Government, Municipality or Panchayat to become a member of Reliance Market. Membership to Reliance Market is being initially offered free of cost. To obtain membership the traders, business customers, and procurement officers of qualifying businessesgo through a short and simple registration process and provide either a copy of their Shops and Establishment License or VAT registration.The entire process takes less than 10 minutes.

Reliance Market is positioned as a Cash and Carry wholesale market, catering to the trading and business community of a city, to provide them with an alternative source for products they need for their business, to either re-sell (Kirana & Traders), use (small and large companies) or re-process (Hotels, restaurants, canteens, caterers etc.). Reliance Market operates on extremely high volumes and low operational costs and passes these advantages to its members in the form of extremely low wholesale prices ensuring increased profits for its member partners.

Source : Sivaramakrishna