Mumbai/Goa: reliancesmartmoney.com (RSM), powered by Reliance Securities (R-Sec), has been named as a winner of the Prestigious Rising Brands of Asia Awards 2020-21 instituted by Global Business Symposium. Reliancesmartmoney.com was chosen among 500 brands in Asia after an extensive evaluation and research process across three phases.

The Prestigious Rising Brands of Asia Awards 2020-21 honours Asian brands that have redefined their benchmarks in their respective fields through their legacy and sustainability. RSM featured among the most renowned Asian brands, which embraced a combination of their advanced products or services and contributed in transforming the economy. The winners were also chosen for their unique value propositions and attributes, which established an incomparable set of beacons and reinforced a profound and meaningful marketing connect with their customers.

reliancesmartmoney.com contributed to Reliance Securities’ emergence as one of the fastest-growing financial services business in India, notwithstanding the challenges of the Coronavirus pandemic. reliancesmartmoney.com offers a completely digital marketplace with the widest array of over 22000+ investment and savings products across equities, derivatives, currency, IPOs, wealth management solutions, insurance products, mutual funds, bonds, and corporate FDs amongst others.

Speaking about the achievement, Mr. Lav Chaturvedi, ED&CEO, Reliance Securities, said: “At Reliance Securities, reliancesmartmoney.com is integral to our physical-digital growth strategy, which enabled us to introduce a series of digital initiatives and enable Systematic Digital Engagement (SDE) with our 1 million pan-India customer base. Even before the pandemic and during its peak in 2020, Reliance Securities witnessed ~30% growth with over 50% growth in online transactions through the RSM platform. I thank the organisers for recognising reliancesmartmoney.com as one of the top brands in Asia.”

reliancesmartmoney.com was chosen for the award after an extensive research including three phases. In the first phase,  500 brands from different categories were shortlisted based on secondary research by estimating the industry reports, market surveys and brand reports and any other available source of industry information.

In the second phase, 200 brands were shortlisted from the 500 selected in phase-I on the basis of a profound primary survey conducted among the target audience. The primary survey questionnaire were formed on the basis of certain parameters like Trust Image, Sustainability, Goodwill, Positioning, Recall, Growth, Reach and Innovation.

In the final phase, 100 winners were selected by an eminent panel of jury and based on the editorial scrutiny of the registration forms filled by the brands.