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  • Resurgent Aurangabad makes an aggressive statement about its economic power: purchase of 150 Mercedes-Benz cars in a single transaction

    Published on October 15, 2010

    Aurangabad: It is a city that is famous as a pilgrimage destination. Also known as the city of gates and famous for its heritage sites, Aurangabad is a city where history paved the way for a new economy. From textiles, silver and gold handicrafts to its modern corporate and industrial zones, Aurangabad have emerged as one of the powerhouses driving the new India. Today it made a bold, aggressive and a very dynamic statement. The sale of 150 Mercedes-Benz cars in a single transaction: valued at Rupees 650 million- the highest value car deal ever, in India. Of the 150 Mercedes-Benz cars, there are 13 S-, 74 E-, 39 C-, 6 GL- and 18 M-Class cars.

    It all started when a few like minded individuals and motoring enthusiasts came together with their shared passion to own a premium luxury car. Soon other enthusiasts joined them and the group increased in size- all of them driven by a same passion- the best premium car that the market can afford! In the months that followed they evaluated various options but finally zeroed in on brand Mercedes. For them it could never have been any other way.

    “All of us have worked very hard to reach where we are today. And we all felt that we deserved to satisfy ourselves- and to realize a long cherished dream. It could only have been the best- and hence Mercedes was the brand to be!” explained Mr.Rahul Mishrikotkar<customer> who bought an E-Class. “We are well traveled and have exposure to different global brands; yet when we analyzed options, Mercedes emerged as the obvious choice. Take for example their service network- spread over 55+ touchpoints and 27 cities… I need not worry about traveling far and out with my Mercedes-Benz.” explained Mr. Rahul Pagaria <customer> another proud Mercedes Benz owner. “Now we have a service center right at our hometown, and then there is the Mondial service for roadside assistance… who else can offer such comprehensive assurance?” added Mr. Atul Save <customer> proud owner of an S-Class. “In short the fascinating cars, impeccable service, customer oriented packages, as well as the high resale value made Mercedes the obvious choice. Of course, the Three-pointed star is an unsurpassable statement!” summarized Mr. Sameer Mulay <customer> who bought an ML-Class.

    Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India added: “Today we have fulfilled the dream of almost 150 individuals in Aurangabad who aspire for the Mercedes brand and I am sure there are others who would be inspired as well. In my opinion, Aurangabad is an example of the new face of India. For Aurangabad, this is not just a high value transaction- the Mercedes transaction has been a lever in driving up the image of the city. The exposure about this large volume car transaction has enhanced the real estate values. It has also created significantly high interest from investors many of whom are now actively contemplating entry into this city; in addition we are aware that there are several large brands that are now aggressively viewing Aurangabad as a preferred destination. The point that Aurangabad has proved is that the Mercedes transaction has been a strong statement about the economic muscle of this city- and this has been a useful lever in dialing-up the image of Aurangabad.” Mr. Mr.Rahul Mishrikotkar <customer> also echoed the same sentiment: “Property prices in my area have gone up by almost 30% since the news about this deal… people are actively considering Aurangabad and there is significant buoyancy in the market because of this transaction.”

    Debashis Mitra, Director Sales and Marketing, Mercedes-Benz India: “We are delighted to make history in this historic city. Aurangabad has made a bold, aggressive and a very dynamic statement. The purchase of 150 Mercedes-Benz cars in a single transaction: valued at Rupees 65 crores- the highest value car transaction ever, in India.”

    “We are proud to extend our footprint to Aurangabad. Today we inaugurated our new Authorized service center at Aurangabad. This state of the art facility spread over 10,000 square feet area will be equipped to deliver world class service experience and has a capacity to service more than 100 cars per month. This is a good beginning and we look forward to deliver world class ownership experience to Aurangabad customers” commented Mr. Chandravadan Bhandari from BU Bhandari.

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