Gurugram : To uplift the underprivileged and elderly of society, RupeeRedee- India’s leading digital lending platform has joined hands with Earth Saviours Foundation for its continued commitment to uplift the underserved segment by distributing medical support and food worth Rs 15 lakhs.

The Earth Saviours Foundation has a 16-year-long legacy of working towards social improvement from their old-age home and rescue centre in Gurugram, Haryana. As part of the CSR activity, RupeeRedee has undertaken an initiative to provide medical support worth Rs. 5 Lakhs, raw food worth Rs. 7 lakhs for the NGO kitchen, and medical equipment and food camps worth Rs. 3 Lakhs for the centre’s 1500 residents.

Commenting on the initiative, Roman Aznabaev, CEO of RupeeRedee said, “Partnering with The Earth Saviours Foundation is beyond just a CSR initiative for us. As society continues to change, recent data revealed that one in three elderly citizens in the country needs help which has empowered us to give back to our society. This year-on-year collaboration reflects our commitment to creating a positive impact and fostering sustainable development within our communities. By joining forces, we aspire to make a meaningful difference in the lives of these individuals, ensuring a brighter, healthier future for all, with special attention to the well-being of the elderly. ”

Jas Kalra, President of The Earth Saviours Foundation, commented, “This collaboration with RupeeRedee signifies more than just a partnership, it symbolizes a collective effort to address the pressing needs of our community. It is with heartfelt gratitude and unwavering commitment that we embark on this journey as it is paramount to understand and relate with the real issues faced by the underserved sections of society, including the elderly and underprivileged. Together, we are forging pathways to a brighter, more equitable future for all, where every individual, regardless of age or circumstance, has the opportunity to thrive.”

Being a new-age lending platform, RupeeRedee works towards creating an inclusive lending ecosystem by catering to the underserved segment via the delivery of safe and reliable lending solutions. In the next fiscal, RupeeRedee is looking forward to investing more to participate in similar CSR activities.