Mumbai : After successful launch of complete range of home and personal need products and setting up of 1000 retail outlets, Sahara Q Shop, the Quality Consumer Merchandise Retail Company of Sahara India Pariwar, has expanded its product offering by introducing a superior range of Kitchen and Home Appliances. The offerings in the Kitchen and Home Appliances segment include Mixer Grinder, Juicer Mixer Grinder, Dry Irons & Steam Irons, Ceiling Fans, Hand Blenders, Thermowares and Non Stick Coated Cook Wares. The Sahara Q Shop range of kitchen and home appliances employs best raw material and latest techniques that provides high performance at relatively lower electricity, thereby consumption getting best results as well as enhancing savings on electricity bills. Sahara Q Shop also plans to get new brand ambassador for endorsing appliances.

The Sahara Q Shop is setting-up extensive dealer and distribution network in major cities across the country. It will use multiple retail channels for the range, this includes Sahara Q Shop’s own dealer distributor network, franchisee stores, Modern Trade, Institutional Sales and E-commerce. As of now, Sahara Q Shop is already present in States of Uttar Pradesh, Rajasthan, Bihar, Jharkhand, Assam, West Bengal, Chattisgarh, Madhya Pradesh, Uttarakhand, Haryana and Punjab. The company’s well trained after sales service force is in the process of setting its own network of 100 service centers across the country.

Sahara Q Shop Kitchen & Home appliances are manufactured from state-of-the-art food grade materials. The mixer grinder and juicer mixer grinder are fitted with surgical blades coupled with stainless steel jar that ensure superior quality of chopping and grinding. Generally, it is noted that ceiling fans do not give proper air. To address this, Sahara Q Shop has launched ergonomically designed Ceiling fans with aluminum body that ensure longer life and proper circulation of air. High quality non stick coated cook wares consume less oil and cooking gas and that makes the food taste more delicious. The high grade plastic used in thermoware range guarantees storage of food in a healthy way.

Mr. Romie Dutt, Executive Director, Sahara Q Shop, said “Sahara Q Shop intends to provide entire range of house hold items. The launch of Kitchen and Home Appliances by Sahara Q Shop is one more step in that direction. We are sure that with our reach and quality products at right prices, we will be able to garner greater market share in the ever growing and highly potential kitchen and home appliances market. Our philosophy of 100% disclosure policy and uncompromising quality at right price will ensure that we accomplish our mission to be amongst the top three premium Kitchen and Home appliances brands by 2015.”

Commenting on the success of Sahara Q Shop’s current offering of food, non food, General Merchandise, Consumer Durables and Lifestyle products, he added, “We thank our esteemed consumers for reposing trust in us. We are exhilarated to bring more superior product offerings for them, I am sure they will welcome and appreciate our kitchen and home appliances offerings as they did for our unadulterated quality products in food and non food category.

Source : Sachin Murdeshwar