Mumbai : Digital technology leader, Samsung Electronics has launched a series of new and innovative products across its premium television and home appliance product categories just ahead of Puja festival, including the F9000 series Samsung’s Ultra High Definition (UHD) TVs in 65” and 55” screen sizes; the premium Side-by-Side frost free refrigerator – T9000; SlimFry Smart Oven (MC32F604) and the sleek Floor Standing Air Conditioner – Q9000. The Company has also launched the ‘Samsung Home, Happy Home’ consumer promotion to make the festival more special for its consumers. Valid from September 15 – November 10, 2013, the consumer promotion entitles consumers to an assured gift on the purchase of any Samsung product.

Blending fine craftsmanship with technology excellence, the Samsung 65F9000 and 55F9000 UHD televisions incorporate Samsung’s proprietary up-scaling engine that can up-convert HD or Full-HD to UHD level picture quality by restoring information details to a greater precision for real-life picture quality. The result is a clearer and more detailed image that is four times the resolution of a Full HD picture. Consumers can also take advantage of software and hardware upgrades in UHD as they happen with Smart Evolution Kit. The Samsung 65F9000 and 55F9000 are priced at Rs 435,000/- and Rs 324,000/- respectively.

In the air conditioner category, the Company has introduced the Q9000, the world’s first air conditioner that uses jet engine technology and three spiral airflows to cool or warm a large area quickly and efficiently. The Q9000’s three fans with seven cooling settings can be operated independently or together to ensure optimum efficiency with minimum energy usage. The Q9000 has two models of which one offers only Cooling, while the other presents the advantage of composite Heating and Cooling (Climate Control), eliminating the need of buying separate AC and Heater products. Making a stylish lifestyle statement, the Q9000 has elegant earthy brown colour with a glossy glass finish. It also has a soft touch premium control panel that allows you to personalize settings through its feather touch buttons as well as a first of its kind hidden display panel that pops up when the air conditioner is turned on.

Equipped with advanced operations for comfort and convenience, the Q9000 has a Smart sensor and a Smart Inverter Compressor that helps save up to 50% of electricity; VirusDoctorTM, Zero Filter and the Full HD Filter that eliminates more than 99.99% of harmful micro organisms and dust particles; built-in Health Dehumidifier operation and good sleep feature that makes the surrounding comfortable. The Q9000 is priced at Rs 164,000/- for the cooling model and Rs 177,000/- for the Climate Control model.

Making its debut today is Samsung’s new T9000 Refrigerator that takes style and innovation to a more premium level. Perfect for busy families, the T9000 is the epitome of flexibility and style featuring the fridge on the top and the freezer on the bottom. The versatility of the design is that while the lower left compartment is a dedicated freezer, the lower right section can be used as either a fridge or freezer. Further, with a large 765L capacity which includes a 489L fridge and 276L freezer section and wide space of the fridge compartment (without a partition wall), consumers can store or takeout food without the need to shuffle items around. Further, with a low-height freezer, it takes less effort to store heavy frozen food.

This fridge also features revolutionary triple cooling technology and two compressors that perfectly cools the large space without difficulty enabling consumers to keep more food fresher longer. Also, CoolSelect Plus technology provides specially designed drawers that you can select pre-set optimum temperatures. The T9000 is priced at Rs 209,000/-.

With built-in grill and convection oven elements, the SlimFry Smart Oven is a combination of smart technology and high-quality cooking performance to inspire users to conveniently express their culinary creations in preparing healthy, great-tasting meals. The SlimFry Smart Oven also conserves energy and saves space in consumer’s kitchens.

Compact by design, the Smart Oven incorporates the sophisticated SlimFry technology to cook crispy, fried-style food using only a tablespoon of oil. By combining a grill with warm air circulation, food is cooked crispy inside and out without a deep fryer, while using upto 80% less fat. Another key feature in the SlimFry Smart Oven is the Advanced Fermentation Technology that facilitates making fresh dough or healthy yogurt anytime of the day through the Fermentation Function or the Yogurt maker.

Samsung ‘Samsung Home, Happy Home’ promotion entails an assured gift with each purchase of a Samsung audio visual or home appliance product. The assured gifts range from Samsung Galaxy Tab210, Air Track Home Theatre, BD players or instant cash back with Samsung LED or Plasma Panel TVs, to Galaxy Tab 210, Fresh N’ Seal Kits, steam irons, and instant cash back offer on home appliances such refrigerators, washing machines, microwave ovens, and dishwashers. On air conditioners the consumer could win a Galaxy Tab 210 or double scratch offer that entitles them to free installation, free service and instant cash back. The Company is supporting its promotion offers with aggressive advertising as well as below the line marketing initiatives.

“Based on our enhanced product portfolio and our ‘Samsung Home, Happy Home’ promotion, I am confident that we can achieve a sales turnover of Rs.400 crore in the East during the festival season,” said Atul Jain, Sr. Vice President, Consumer Electronics, Samsung India.

Source : Lokesh Shastri