by NR INDRAN / INT

On the136th birth anniversary of Sardar Vallabhai Patel, the Sardar Patel Trust, Karamsad, Gujarat, will pay tribute to the Iron Man of India with a special advertisement commemorating him. The new campaign encapsulates the spirit that marked every action of Sardar.

The headline of the ad includes a quote from  the exclusive cover story by The Time Magazine (Published in Jan 1947) on Sardar Vallabhai Patel, six months before India got its independence. When the Sardar Patel Trust, Karamsad approached the Information and Broadcast Ministry, they were impressed by the ad and decided to release it. The ad will appear on 31 October in all leading newspapers nationwide. The black and white ad was especially created and conceptualized for the Trust by Triton Advertising, Mumbai.

The Sardar Patel Trust, Karamsad, was established in 1975 to perpetuate the memory of Sardar Patel and inspire the younger generation to follow his ideals. The Memorial dedicated to both brothers – Vithalbhai and Vallabhbhai, is located in Karamsad, Sardar Patel’s native place. The Memorial is spread over seven acres of land, has a huge lawn, a joggers’ park, an extensive library, auditorium, seminar rooms and a collection of historic photographs, articles, speeches of sardar etc.

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