by NR INDRAN / INT

SBI Life Insurance Company Limited was awarded the “Best Employer Brand award ”by IPE  BFSI Awards, endorsed by Asian Confederation of Businesses

The award reflects the organizations best-in-class HR practices. Mr A J Bose, Executive Director – Operations & IT, received the award, on behalf of SBI Life Insurance.

IPE BFSI Awards are endorsed by the Asian Confederation of Businesses, supported by Stars of the Industry Group in association with Thought Leaders International. The IPE BFSI Awards are presented to Individuals and Organizations who have surpassed levels of Excellence and set an example of being a Role Model & Exemplary Leader.

SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Cardif.  SBI owns 74% of the total capital and BNP Paribas Assurance the remaining 26%. SBI Life Insurance has an authorized capital of Rs. 2,000 crore and a paid up capital of Rs 1,000 crores. State Bank of India enjoys the largest banking franchise in India.

Along with its 5 Associate Banks, State Bank Group has the unrivalled strength of over 18,000 branches across the country, arguably the largest in the world. BNP Paribas, one of the leading banks in Europe, ranks 5th in the banking industry worldwide. It is 6th most valuable international banking brand as per Brand Finance 2008.

BNP Paribas Cardif is the insurance arm of BNP Paribas – Euro Zone’s leading Bank. BNP Paribas, part of the worlds top 10 groups of banks by market value and part of Europe top 3 banking companies, is one of the oldest foreign banks with a presence in India dating back to 1860. BNP Paribas Cardif is one of the leading life insurers in France, and a worldwide leader in Creditor insurance products.

SBI Life’s mission is to emerge as the leading company offering a comprehensive range of Life Insurance and pension products at competitive prices, ensuring high standards of customer service and world class operating efficiency.

SBI Life has a unique multi-distribution model encompassing vibrant Bancassurance, Retail Agency, Institutional Alliances and Corporate Solutions distribution channels.

SBI Life extensively leverages the State Bank Group relationship as a platform for cross-selling insurance products along with its numerous banking product packages such as housing loans and personal loans. SBI’s access to over 100 million accounts across the country provides a vibrant base for insurance penetration across every region and economic strata in the country, thus ensuring true financial inclusion. Agency Channel, comprising of the most productive force of over 85,000 Insurance Advisors, offers door to door insurance solutions to customers.

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