SCA – a leading global hygiene and forest products company launched its first two consumer brands – Libero and Tempo today at the hands of Bollywood actress Karishma Kapoor and model Aditi Gowitrikar.

On the occasion of the launch, Cecilia Edebo – Vice President Consumer Goods SCA India commented, “Our aim is to establish SCA as the preferred supplier of personal hygiene products in India. We see an opportunity to use our knowledge about hygiene and the needs of Indian consumers to provide a product offering that helps our consumers achieve a healthier and more comfortable lifestyle.”

Combining global experience and best practices with local insights into Indian consumer needs SCA has developed a unique portfolio of Libero products for India Libero is the first baby care brand on the Indian market which offers the full range of baby diapers and toiletries. The Libero baby care range comes with skin-friendly natural ingredients which are good for a baby’s healthy skin, which is a key concerns of mothers in India

“The child mortality rate in India is much higher than some of the underdeveloped countries due to inadequate precautions taken in handling young infants. By sharing the knowledge of mother and baby care that SCA has acquired, combined with offering of premium quality products from brands like Libero could go a long way in reducing the same to some extend”, said Aditi Gowitrikar.

Bringing its global good practices to India, SCA will provide training to nurses and doctors at hospitals and clinics with the objective of improving the lives of mothers and babies. Information on the Libero web, mobile applications and a parenting booklet will capture the attention of the pregnant mother at an early stage.

Source : Lokesh Shastri