Shaju Ignatius, a prominent name in the Indian event management industry, has recently collaborated with Event Capital, a division of Laqshya Media Group. With almost 2 decades of experience in business development, project management, content and event production, strategy and concept building, Mr. Ignatius in his new role, will explore the Events IP space for fruitful collaborations for the venture.

Mr. Ignatius will offer the Event Capital team the benefit of his strategic inputs drawn from an impressive, successful career across well known event management companies such as Wizcraft, 360 Degrees of Times Group and Percept D’Mark. During this time, he has executed events such as Michael Jackson’s 1996 concert, IIFA Awards, Filmfare awards, India 2000 Millennium Celebrations, Femina Miss India pageants, Delhi Commonwealth Games Ceremonies, multiple international shows, amongst many other events and Television Broadcast projects.

Talking about his association with Event Capital- a division of Laqshya Media Group, Shaju Ignatius said, “I am excited about this new collaboration with Event Capital, especially because I share the vision to be the leading collaborator of intellectual properties in the events space. Our plan is to do this by partnering and investing in IPs with event companies from our Industry here in India and globally.”

Deepak Choudhary, Director and CEO of Event Capital- a division of Laqshya Media Group also added, “Over the past year, Event Capital has partnered with some successful IPs. I’m certain that we will benefit from Shaju’s expertise in sustaining and developing intellectual properties in the Events space. In recent years, he has specialised in developing unique event properties and that is something that will be enriching not just to us at Event Capital but also to the industry at large.”

Some of the event properties that Mr. Ignatius has been associated with are the India Bridal Fashion Week, IIFA, Wills Lifestyle India Fashion Week, New Talent Awards, Aamby Broadway Delights, The Golf Premier League and EVC in the recent past.

In the latter part of his career, Mr. Ignatius’ focus has been on exploring content and offering turnkey project management to special events or event properties. It is this particular focus that will enable the Event Capital team to break new ground in the Indian event management industry.

The collaboration announcement between Shaju Ignatius and Event Capital was initially made at the recently concluded EEMA (Event & Entertainment Management Association) Conference 2014. It was at this conference that Mr. Ignatius and Event Capital also announced the IP2020 initiative, to invite various event companies to work towards the development of sustainable intellectual properties, into the next decade.