Dubai: Shopinc.com, the UAE-based online retailer, reports impressive sales of its new iftar boxes, starting at AED5. Available for the first time this year, the health-focused meals have proved an instant hit with customers. A staggering 10,000 boxes were sold on the very first day and impressive sales have continued over the past week.

Rahul Duragkar, Managing Director at Shopinc.com says, “Shopinc is delighted to be able to support UAE residents this Ramadan. In addition to our own corporate social responsibility campaigns, we are aiming to build bridges between people during this special season with innovative products and value-for-money propositions. The range of offerings that are part of our Ramadan Giving programme are now finding traction with customers and we will continue to develop new and exciting promotions.”

To reach even more people this Ramadan, Shopinc.com has collaborated with one of the Road and Transport Authority’s Al Mutakamela Vehicle Testing and Registration Centre, where the company is distributing iftar boxes to those in need in Al Quoz, Dubai. The brand’s charitable activities have been recognized and appreciated by the management of the RTA, Duragkar says. “It is important for UAE companies to give back to the community in Ramadan and at other times of the year. To that end, we welcome social collaborations with other entities in the UAE.”

Shopinc.com retails a range of nutritious iftar boxes to help the devout break the fast without breaking the bank. Shopinc.com’s Value-Feast box has three kinds of fruit, a sachet of dates, water and a juice for just AED4.99. Meanwhile, a 10-item box for up to six people includes one kilo each of rice, lentils , sugar and salt, 4 litres of full-cream milk, 1.8 litres of milk, 600g of premium Sahari dates, 200g each of turmeric and chilli powder and a box of 25 tea bags.

Customers making purchases at Shopinc.com – pronounced Shop I N C dot com – between 7pm and 7am during Ramadan get an additional 10% off on all their essentials when using the promo code RAMADAN10 during check out.