Austin, Texas :  Shoreline, a Gemalto company, launches full service EMV instant issuance of banking cards dedicated to meet the needs of community banks and credit unions. The new all-in-one solution makes it easy to upgrade or install an EMV-compatible instant issuance program that includes card personalization, procurement, onsite printing and customer support services. Delivering EMV cards immediately into the hands of customers helps financial institutions significantly increase card activation rates and usage as well as customer acquisition and retention.

On-the-spot card delivery helps reduce operational costs and alleviate time-consuming logistical and fulfillment processes. The U.S. currently has more than 6,000 community and credit unions with over 50,000 branch locations, demonstrating a strong market potential for Shoreline.

According to Aite Group, in-branch installations will spike in 2015 and instant card issuance will be a mainstream service by 2018. Financial Institutions can speed up their time to market to take advantage of the growing trend by leveraging Shoreline’s comprehensive solution and services. For credit unions and community banks, offering EMV cards onsite improves in-branch traffic and enables to develop a preferred relationship with their customers. Additionally, banks can take this opportunity to promote and share new services and offers directly to their customer base.

“Our personal customer service goes well beyond delivering the instant issuance solution. Our team of experts assist our customers through every step from the actual deployment and installation process to continued support of day-to-day services,” said Vadim Kagan, Director of Business Development at Shoreline. “By leveraging Gemalto’s global EMV expertise, our end-to-end solution eliminates the complexity of chip card personalization and procurement enabling our customers to benefit from immediate EMV card delivery.”