Hyderabad: Sid’s Farm, a premium D2C dairy brand based in Telangana, today announced the launch of “Probiotic Natural Curd”, which is made using pure milk and curd culture. The product will be initially available only on Sid’s Farm’s App for its customers in Telangana. 400 gm cups of Probiotic Natural Curd will be available at an economical price of INR 80. Sid’s Farm launched its A2 Desi Cow Ghee last month which received an astounding response from consumers. Sid’s Farm is an established premium dairy brand, which is available in stores around Hyderabad and also through e-commerce sites in Bengaluru, serving milk & regular use dairy products like paneer, curd, ghee, & butter. Sid’s Farm’s unique offering allows customers to choose from cow & buffalo milk and dairy products depending upon their preference.

The prominence of curd in the Indian gastronomic scape is primordial; not only due to its palatable attributes rather for being dense with nutrients. Curd is known to be rich in calcium, vitamin B2, vitamin B12, potassium and magnesium which aids in preserving bone density and supply antioxidants for cell reparation. In addition to this it contains higher proportion of protein and fat which are essential for daily nutritional requirements for human performance in day to day life.

Enthusiastic at the launch of Probiotic Natural Curd, Dr. Kishore Indukuri, Founder and MD, Sid’s Farm said, “Curd is an indispensable part of our daily meals. I am certain that every fellow citizen would agree that our mothers and grandmothers had constantly insisted on consumption of curd in our meals every day because of its contribution to gut and bone health.” He added, “Sid’s Farm Probiotic Curd is a great source of protein, calcium, and the gut-friendly bacteria which is essential for our well-being. It will strengthen your immunity and reduce the risk of infection and the incidence of various diseases”. Dr. Indukuri restated, “For us, at Sid’s Farm quality of our products is given the highest priority, thus the Probiotic Natural Curd is fermented through advanced and hygienic modes of preparing the product.”

 The ‘National Milk Safety and Quality Survey 2018’ found harmful contaminants, such as aflatoxin-M1, antibiotics and pesticides in several milk brands. Even FSSAI revealed that only 62.3% milk sold meets the standard, which is far below the global average. Thus availability of a premium quality pure curd is the need of the hour. Sid’s Farm offers its consumers the exceptional opportunity to choose from the best available milk and dairy products in this regard which are produced through evolved tech based approach. The consumer is getting more aware with time and needs the right choice to purchase a high quality curd, free from chemicals, antibiotics and other adulteration, which in actual will provide them with health benefits.