Mumbai: Silver Emporium Pvt Ltd (SEPL), one of the largest names in Silverware, is expanding its presence in Mumbai and Chennai with Two New Retail Outlets. The First of them will open in Borivali, Mumbai, on 14th June, 2015. The company is already present in Mumbai, Bangalore, Hyderabad and Jaipur.

The company plans to open Four showrooms this year with separate jewellery line in each of the retail store. SEPL will launch Fashion Jewellery and Accessories Brand this year to explore new opportunities in these segments.

“We are happy to announce that Silver Emporium has decided to expand its reach in Tamil Nadu”, said Mr. Rahul Mehta, Managing Director. “After this, we will be present in 5 Indian states More people will be able to experience handcrafted silver masterpieces by our expert silver artists”, he added.

Silver Emporium’s position of leadership has been achieved thanks to its commitment to quality. It sells 92.5 International Standard Silverware and provides a lifelong buyback guarantee for all its products. Over the last few years alone, it has had many achievements:

**      Launched the world’s first motorcycle made of silver in 2013.

**      Featured in the Rolls Royce coffee table book that was published in 2013 to mark 110 years of Rolls Royce.

**     Awarded Best Silverware manufacturer award 2013 by India Bullion and Jewellery association (IBJA)

**      Awarded Best silverware manufacturer award 2014 by Gems and Jewellery Trade Council of India (GJTCI)

Silver Emporium will enter into Fashion Jewellery this year

First generation jewellery entrepreneur Silver Emporium (SEPL) has introduced BIS Hallmark Silver Jewellery and artifacts with lifelong buy back assurance.

“We create quality. Thus, we offer silver articles, jewellery and master pieces with 925 purity (22 carat in trade parlance). Hence, buying back is not an issue for us. Customers can dispose off their silver holding, bought from us, at any point of time either in exchange of new jewellery  or cash. We offer this facility to win customers’ trust which is currently lacking in silver articles,” said Rahul Mehta, managing director, SEPL.

Established in 1991, SEPL has been a market leader in handcrafted silver artifact manufacturing, offering lifelong buy back with refund in case the customer does not want to exchange jewellery or any silver utensil.

With negative returns due to falling prices across all precious metals during last year, investors’ sentiment has been weak with most of jewellery companies’ proposed expansion plans on slow track. But, SEPL has seen this trend to educate customer about BIS certified silverware win its customers’ trust in silver artifacts and jewellery.

There has been hallmarking system in silver we want customer to insist there family jeweler or silverware store to ask for BIS certified silverware. Hallmarking charges are very reasonable it cost Rs 10 to 100 per piece  . We, therefore, are emphasizing on customers’ education to insist on quality product with mandatory hallmarking. We want to set up four retail showrooms this year each one in Mumbai, Chennai, and Jaipur,” said Mehta.

The biggest advantage of the company is its in house Manufacturing Facility which it enjoys with its Factory in Jaipur, Rajasthan, SEPL has recorded 44 per cent CAGR in the last Five years. We are one of the few silverware manufacturer which offers lifelong buyback and full convertibility of silver into money anytime, anywhere at its retail outlets. This system currently persists in gold jewellery mainly.

Source : Lokesh Shastri