Pune : This festive season leading value fashion brand Max invites its patrons to celebrate India in all its diversity with the launch of their gorgeous Festive Collection. Inspired by Indian arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. MAX, India’s leading value fashion brand unveiled its latest “Festive’15 Collection” at a grand launch at Phoenix Market City, Pune.

Present at the event was singer Abhijeet Bhattacharya who unveiled the latest collection. Speaking at the occasion, Abhijeet said “It was great to unveil the latest festive collection at Max.. the bright ensembles add a touch of joy to the festivities all round”.

The prints and textures of the collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, each outfit has its own look!

The collection is now available at all the Max stores in the city.

Source : Lokesh Shastri