Sleepwell, the leading comfort solutions brand from Sheela Foam Ltd, exhibited its future forward products at HGH India 2022, India’s largest annual trade show for the home products segment. The B2B trade show commenced its 11th edition on 12th July at the India expo centre, Greater Noida. Sleepwell participated across three exhibitions and displayed focus products from the mattress range as well as other comfort products from the Sleepwell bouquet.

The brand portrayed itself with the tagline ‘Leap of Change’ as its vision of retail and digital presence is coming alive, with new format stores being launched across the country. The unique exhibits by Sleepwell were designed to showcase the innovative spirit of the brand including a special mattress set-up. Another attraction of the exhibit was the Pillow Bar by Sleepwell- which is aimed at showcasing India’s first compressed packaging, easy to carry concept pillows in environment friendly packaging and Sleepwell@home- an additional network of ‘personalised’ selling to consumers, distinct from stores and online.

The brand also leveraged the opportunity to announce its entrant to a new network with the Sleepwell Cushioning Partner retail channel and the display of the Sleepwell fall/winter 2022 bed set and comforter collection.

The exhibit brought to life the brand’s vision of revolutionising its retail experience with Sleepwell 2.0 format stores.