A solely artist-driven fair with emphasis on younger, undiscovered talent, new to the marketplace and operating beyond galleries is putting up a preview.

The United Art Fair 2013, scheduled to begin in September at the Pragati Maidan grounds here with participation by over 400 artists, is showcasing a slice of the upcoming diversity of contemporary artworks in a special week-long exhibition beginning 28th April.

The show “Media Flourishes” at the Lalit Kala Akademi has been assembled by a 6-member curatorial team helmed by gallerist and art collector Peter Nagy and comprises photographer and artist Ram Rahman, art critic Alka Pande along with Heidi Fichtner, Mayank Kaul and Meera Menezes.

An eclectic mix of works by sixteen contemporary artists from different parts of the country would be displayed.

Participating artists include Anita Ghai Malhotra, Anand Jaiswal, Akash Gaur, Arundev, Basist Kumar,Devengana Kumar, Julie Skarland, Manil Rohit, Manisha Jha, Nidhi Aggarwal, Nilanjan Banerjee, Parul Gupta, Suresh Nair, Shive Verma, Tauseef Khan and Shobha Deepak Singh.

“The fair will not only be an exhibition, but 99.9 per cent of the artworks displayed will be for sale,” Nangy, an American artist and curator who established an art Gallery in Delhi in 1997, hosting experimental art produced in India said.

He said the worth of the artworks going to be included in the upcoming Fair would range between Rs. 500 to Rs. 5-crore.