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  • SM TOYS Explores Trade Opportunities with Chenghai Toy Association to Strengthen China-India Toy Market Relations

    Published on September 18, 2023

     In a bid to foster stronger ties and enhance trade relations between the toy markets of China and India, Mr. Gaurav Mirchandani, the visionary founder of SM TOYS in India, and Ms. Reema Mirchandani, the dynamic director, along with a delegation of prominent buyers and manufacturers from India, convened a significant meeting with Chen Hsong Group Co., Ltd.’s Deputy General Manager of Marketing, Xu Chundi, and the Business Development Director of Chenghai Toys Association.

    The primary focus of this strategic gathering was to explore avenues for trade collaboration and mutual growth within the burgeoning toy industries of both countries.

    Amidst a cordial atmosphere, the esteemed leadership of the Chenghai Toy Association, including President Huang Yixian, Executive Vice Presidents Wang Jianfeng and Chen Feng, Vice President and Secretary-General Zhang Zhenqiang, and Supervisor Li Jinhuan, warmly welcomed the Indian delegation. This meeting served as an invaluable platform for an extensive exchange of ideas and insights, with keen attention paid to the recommendations put forth by the Indian representatives regarding the promotion of trade ties between the toy markets of China and India.

    The Chenghai Toy Association leadership took the opportunity to provide a comprehensive overview of the current status and market dimensions of Chenghai’s dynamic toy creative industry. They also spotlighted the emerging trend of Chenghai toys expanding their presence in international markets, coupled with innovative strategies and measures aimed at facilitating the global outreach of toy manufacturers. The sharing of best practices and experiences further enriched the dialogue.

    President Huang Yixian expressed the association’s unwavering commitment to spreading joy and happiness through toys to children across the globe. This ethos has consistently fueled Chenghai’s toy creative industry’s development and has been the driving force behind generations of Chenghai toy enthusiasts.

    In response, Mr. Gaurav Mirchandani, the Founder & CEO at SM TOYS, conveyed his optimism regarding the potential collaboration with the Chenghai Toy Association. He emphasized, “Toys are experiencing remarkable growth in India, and we eagerly anticipate the Chenghai Toy Association’s facilitation of more visits by Chinese companies to India for exploration and research, thus propelling shared growth across our vibrant toy industries.”


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