Mumbai: A design-led children’s furniture brand – Smartsters, comes closer home to more customers with its 35th new store in Linking Road, Juhu. Located within the recently opened Crossword Bookstore, this new store will allow more families to experience and plan home spaces for kids with furniture that is designed for development and growth.

The launch event created significant buzz and was marked by an insightful panel discussion featuring experts from the worlds of academia, child development and design, focusing on the critical role of well-designed furniture in fostering children’s development by creating spaces where they can thrive.

The panelists included Aditya Patil, Founder & CEO of Ascend International School, renowned child psychologist Payal Narang, certified parent coach & educator Piya Marker, the founder duo of FN Design Studio Farheen Nanji & Naazish Reshamwala along with Bikram Mittra, the Head of Design at Smartsters. Following the panel discussion, the event continued with an engaging storytelling session with the classical tales from Amar Chitra Katha. Children and families gathered to listen to timeless tales that ignited their imagination and sense of wonder.

It is a significant milestone for the brand as it continues to expand its presence in key growth markets, catering to the growing demand for high-quality and premium furniture designed for children right from toddlerhood to their teenage years. With its strategic placement, the new Smartsters outlet is set to become a go-to destination for parents seeking furniture solutions that prioritize safety, functionality, and style.

Ashni Biyani, the visionary force behind Smartsters, expressed her enthusiasm, “As a brand we’re dedicated to crafting homes where every child’s potential is fostered through thoughtfully designed furniture. Partnering with Crossword has been a natural choice for us, as both brands share a passion for enriching lives and creating environments that inspire growth and imagination.”

Guests had the opportunity to explore the new Smartsters outlet through a guided store walkthrough, experiencing firsthand the innovative and vibrant range of children’s furniture and accessories. Smartsters’ extensive range of products, from playful bunk beds, and study desks, to décor & storage solutions, will soon be augmented with a new range of beds and study desks along with cots and cribs for the little ones.