China :  Having just completed an $18 million round of Series B funding, Camera360, one of the world’s most popular smartphone photography apps, has teamed up with multinational technology giant Sony to include their range of photography software on both the Sony DSC-QX10 and DSC-QX100 lens-style camera when they launch later this month.

Camera360 will become the first photography software to be customised especially for the new smartphones that look to significantly improve the mobile photography experience without the need to incorporate a giant lens into a smartphone. The DSC-QX100 has a Carl Zeiss Vario-Sonnar T* f/1.8 lens that is able to capture images at 20.2MP while the DSC-QX10 has a Sony G Lens and 1/2.3″-inch CMOS sensor that allows the smartphone to capture images at 18.9MP and also has a 10x optical zoom.

The lenses connect to a smartphone via Wi-Fi or NFC, and Camera360 has incorporated this into the updated app via the “Sony Camera” mode. This feature will allow smartphone users to search and connect to a Sony Wi-Fi network manually so that users can save their images on a microSD card in the lens-style camera.

“Through working with Sony DSC-QX100 and DSC-QX10 cameras, we’re making it easier for mobile photographers to capture high quality pictures with the most popular and professional filters. We’re making continuous improvements to provide a better photography experience for global smartphone users,” said Gary Gu, Marketing Director of Camera360.

The new Sony lens-style cameras are expected to go on sale worldwide later this month and the V4.8 update for Camera360 apps including the “Sony Camera” mode will be available to download at around the same time.