Mumbai :   StyleMyDiamonds.com, India’s fastest emerging online diamond retail shop had introduced their ‘Diamond Lounge’ in association with the upcoming Bollywood flick ‘Mickey Virus’. The official launch of the Lounge was scheduled for the 19th  October 2013 at Raghuvanshi Mill Compound, Lower Parel (W) Mumbai. Manish Paul, a renowned TV host and actor who played the lead role in the movie was the chief guest and was present at the event held on October 19th, and promoted his first film accompanied by Nitin Raj, CMO of StyleMyDiamonds.com.

This is one of a kind of ‘Diamond Lounge’ in India which will have its offline presence as well. The StyleMyDiamond with a unique gesture gifted all the media present there and their guest a loose diamond as a token of appreciation. This gesture was made with a thought of people styling their own jewellery as it holds the motto of StyleMyDiamonds that is customization.

‘Diamond Lounge’ is a distinctive concept that intended to make certain that StyleMyDiamonds.com’s customers are absolutely sure of their buys. The customers can confirm the quality or customise the product they see online by simply visiting this lounge to look, touch and feel the products. The buyers can appreciate this service in three different cities viz. Mumbai, London and New York.

The association of ‘Diamond Lounge’ with the forthcoming movie ‘Mickey Virus’ was a joint marketing effort, and was intended to catalyse mutual promotion. The thought behind the collaboration was that the online shopping trend that had spread like a virus has now penetrated the sparkling world of diamonds and has taken the business of shopping for diamonds and customising them as per your taste online.

‘Mickey Virus’ is produced by DAR Motion Pictures in association with Trilogic Digital Media Limited & Awesome Films Pvt. Ltd. A comic thriller set in Delhi, the film tracks the life of a computer hacker who is involuntarily summoned to solve a hacking case by the local police. Manish Paul essays the role of the protagonist who had a hard time coming to terms with his new responsibility and is too lazy to realise it.

Nitin Raj, CMO, StyleMyDiamonds.com elaborates, “‘Diamond Lounge’ and ‘Mickey Virus’ are both approaching attractions for the city. The collaboration banked on the newness and excitement value of both ventures. Besides, the popularity of diamonds as well as that of Manish Paul amongst women has made this alliance and the event a perfect platform for marketing.”

The all-day event  was started at 1 pm on October 19th with Manish Paul taking centre-stage in the evening to talk about his film and this unique association. The event went on the next day with models explaining the concept of ‘Diamond Lounge’ and talking about the qualities and features of diamonds people don’t know much about.

Source : Farzin hansotia