SINGAPORE : SunMoon Food Company Limited , a global distributor and marketer of nutritious fresh fruits, vegetables and products announced today that it has selected NetSuite OneWorld for its ERP needs.

The move will help SunMoon manage and optimize its expanding network and geography, and transform from a traditional trading company to a consumer-centric distributor and marketer of branded high quality products.

Mr. Gary Loh, Executive Chairman and CEO of SunMoon Food Company Limited, said, “The upcoming deployment of NetSuite OneWorld marks another milestone in our transformation to become an Asian giant in the fruit trading business. Since 2015, we have made a strategic shift towards an asset-light, consumer-centric and brand-focused business model, driven by the NxGxP strategy. To enable us to revolutionise our business model, and realise our vision of becoming an asset-light and customer-centric organisation, we needed to implement solutions that support our NxGxP strategy; the NetSuite OneWorld deal is one key step in the right direction.”

Mr. Loh added that the ERP system will empower the company to harness the power of its network of over 11,000 point of sales across 9 geographies, with a network of 157 suppliers providing a suite of over 100 products.

“With the NetSuite software, SunMoon can provide real-time data on prices and details of its product range, and enhance price transparency and operational efficiency. It also allows SunMoon partners and vendors such as farmers, supermarkets, retailers, and online businesses to view such ‘live’ data before they transact,” Mr. Loh elaborated.

And with SunMoon’s push to create an online trading platform for fruits and vegetables, the NetSuite move could potentially disrupt how the industry traditionally operates by creating a transparent trading system. This will improve market efficiency so that prices and volume are driven by market demand and supply, which in turn will attract more businesses to trade through SunMoon.

Beyond B2B, Mr. Loh added that at the B2C level, consumers will also benefit from improved accessibility to quality fruits and vegetables.

All SunMoon products come with SunMoon’s Quality Assurance, which is backed by internationally recognised accreditations such as HACCP; Good Manufacturing Practice (GMP); AIB (Excellent), ISO 22000, Halal and Kosher Certification.

NetSuite provides a suite of cloud-based financials/ERP and omnichannel commerce software that runs the business of more than 30,000 companies, organisations, and subsidiaries in more than 100 countries.