Product categories such as LED lights, Personal care appliances, Irons and Fans were displayed

Chennai : Syska Group, a leading fast moving electricals goods (FMEG) company organized a dealers’ meet at ITC Grand Chola in Chennai on 4th October, 2021. The objective of the conference was to strengthen the association with the business partners on a personal level and to collectively make efforts to further deepen Syska’s presence in the Chennai market. The conference saw the presence of Syska Group’s Managing Director Mr. Govind Uttamchandani who graced the occasion and addressed the guests by sharing the vision for the growing LED lighting category and the untapped potential of the market for its stakeholders.

The Chennai conference provided a platform for the dealers to connect with the senior leadership team of Syska Group and get a first-hand experience of the latest developments at the company’s end. The event served as a perfect opportunity for the brand to showcase the extensive range of innovative products across LED Lights, Personal care appliances, Fans, Irons categories, discuss the best practices, invite suggestions leading to symbiotic dialogue while focusing on the methods that the company is adopting to augment its product presence in a post-pandemic world.

Commenting on the successful culmination of the conference, Mr. Govind Uttamchandani, Managing Director, Syska Group said, “For Syska, dealers are one of the most important stakeholders of the company as they are the key drivers of generating business in the offline channels. We at Syska have built a strong relationship with our dealer base across the country. We organized the dealers’ conference in Chennai with the objective to further strengthen our relationship with them and take Syska’s business to the next phase of growth in collaboration with them. Our core objective is to strengthen our presence in the Tamil Nadu region and support our dealer community by providing them various avenues to partner with Syska and explore mutual growth prospects”

Syska Group conducted a dealer meet after a long time as the pandemic had put a halt to all the marketing and business activities for over a year. Dealers were extremely delighted to be a part of such an important occasion and showcased great levels of excitement and enthusiasm to extend their support to the Syska Group. Dealers were also given special on-spot order booking offers followed by lucky draw benefits of two-wheeler and air-conditioners.