Mumbai: Tata Motors launch the all new GenX Nano with Easy shift automated manual transmission. The launch was held at a 5 star hotel in South Mumbai.

The GenX Nano, repositioned as a Smart City Car, will come in a record 21 different options and offer all the bells and whistles including automatic transmission and Bluetooth connectivity, is expected to take on entry hatchbacks Maruti Suzuki Alto and Hyundai Eon, which sell about 15,000 units every month.

Girish Wagh, senior VP, programme, planning and project management for passenger vehicle division, at Tata Motors, feels it’s a ‘make or break’ moment for Tata Nano on which the company has invested more than $1 billion.

“Earlier Nano was seen as a different car, not competing with entry hatches, with GenX Nano, the needle has moved up in terms of its competitive position. It is a completely new hatch in the compact car segment,” said Wagh, one of the key architects of the car.

Priced between Rs 2.25 lakh to Rs 2.99 lakh, the GenX Nano is pitted to be the world’s most affordable automatic car.

Developed after conducting several studies across markets and taking feedback from over 1,000 Nano users and 1,500 owners of competing brands, the GenX Nano is better looking, has stronger body, and improved fit and finish with key functional features like a small boot, power steering, automatic transmission and fully loaded Bluetooth connectivity.

The car also has an interesting creep function in the automatic variant, wherein the vehicle moves steadily on its own, if the foot is released of the acceleration or brake paddle. The move is considered as a big boon and offers comfort in a bumper to bumper traffic in major cities. There is also a Sports mode option, wherein the user gets rush of power with just a press of a button.

With the different body colour and interior options, it will have the widest choice of 21 variants for the customer to choose from.

Source : Lokesh Shastri