New Delhi : The capital witnessed the lavish and glitzy launch of the legendary Magners, the Original Irish Cider yesterday. Making its foray into the Indian Market, this was the first venture of the company in the subcontinent and was being met by enthusiastic reception by the finest of the city.

The event hosted by The Ambassador of Ireland, His Excellency Mr. Feilim McLaughlin, Mr. Anuj Kushwah and Ms. Sonalika Sahay  was a gala affair and a perfect platform for the launch announcement. An exquisite evening of luxury, delight and splendor, the event was celebrated amongst the crème de la crème of Delhi.

Spotted at the do were AD Singh,Rajkumari Tanushree Singh of Kalakankar and Pratapgarh(Rajasthan),Model Indrani Das Gupta, Samant Chahuhan , Simar Duggal , Rajeet Nabha, Actor Naseer Abdullaha, Anurag Verma, to name a few.

Talking about the event, The Ambassador of Ireland, His Excellency Mr. Feilim McLaughlin welcomed the launch of Magners Cider into the Indian market and said,  “Magners cider is the authentic taste of the Irish summer and we are delighted to see it become available in India,”. He also said, “Magners is one hundred percent made in County Tipperary in Ireland from Irish apples. It is a high quality product from one of Ireland’s greenest and most idyllic areas and we are proud of its international success. I am sure that it will prove as successful in India as it is at home and across the globe.”

Having put together a splendid evening , Mr. Anuj Kushwah, Managing Director of Kaama Impex Pvt Ltd said “Every decision we take at Kaama is keeping in mind the consumers needs and experiences, hence the choice of bringing Magners to India. It’s not just the launch of Magners, it’s the launch of a all new product category – Cider in India. Magners is an Iconic brand and we are proud to be launching it in India.”

Source : Akshat Kapoor