By Sachin Murdeshwar

This World Disability Day, Infiniti Mall Malad is proud to continue doing their bit in nurturing the brilliant souls who don’t let their physical challenges cage their free, indomitable spirits. They strive to achieve this with their CSR campaign called ‘I AM ABLED’ which works towards empowering the differently challenged individuals and enable them to boost their professional lives.

Launched on 1st September 2019, the ‘I AM ABLED’ program began accepting entries from differently abled individuals residing in Mumbai, Thane, and Navi Mumbai through online and offline applications. The participants needed to have an active business model which is operated either from home, online or high street market across Art & Craft, Apparel, Casual, Accessories, Footwear, Bags, Services, Spa & Wellness, Stationary, Handicraft, Home Décor, Food & Beverage categories.

8 applicants will be shortlisted basis their entrepreneurial skills, business models, and a round of personal interviews with jury members. After the completion of the selection process, the shortlisted applicants will have a cart display sale at Infiniti Mall Malad for four weekends (Friday to Sunday). The winner of the program will be chosen basis the sale, voting of in-mall customers and secret jury interview and he/she will put up a kiosk at Infiniti Mall Malad for six months. The last date to register for the ‘I AM ABLED’ campaign is 15 December 2019.

The ‘I AM ABLED’ program by Infiniti Mall Malad aims to ensure that the differently abled individuals get a fair chance to showcase their talent and help them realise the pride of standing on one’s own feet. It strives to open up new possibilities for them whose dreams are as unstoppable as they are!