Every business with a website wants to find a place on Google’s first page. Marketers realize the value that SEO brings to companies. So, they expend much energy in giving customers a better experience. They do all they can to ensure that customers can find them on the internet. It is worthwhile to take a look at common mistakes SEO marketers make. It will help you avoid common errors and make progress towards the search rankings.

Keyword Stuffing

Keyword stuffing is when you overuse particular keywords in your content. Keywords indeed help you in targeting your ideal customer. But there is a limit to how frequently a keyword can appear.

Keyword stuffing comes at the expense of content quality. Your goal is to improve your rankings. Keyword stuffing does the opposite. Google’s algorithm is good at recognizing and penalizing keyword stuffing.

To avoid keyword stuffing, write longer content. The longer the content, the easier it is to sprinkle keywords all around. It will look more natural. Your content quality will not be at stake.

Don’t repeat the main keyword. Instead, try adding its synonym. You can also add related phrases. Also, you can go for long-tail keywords.

Long-tail keywords have low competition. The search is super specific for long-tail keywords. So, very few people looking for highly specific information or products will search for your site. You will get quality leads who are more likely to convert.

Page Loading Speed

In the fast-moving world, speed is critical. People judge a company based on how fast they deliver. The same is true with your website. Customers will leave your site if it takes forever to load. You will lose potential revenue.

Google also lists page speed as a ranking factor. You need to fix your site. That is how you can rank on the top results.

Sometimes your images take a lot of space. You need to trim them and optimize them. Fix page redirects. It leaves your visitors frustrated.

Smartphones are everywhere. More people use smartphones to search for products. Give your time to optimizing the mobile user experience. Make sure that the pop-ups and multimedia overlays do not tamper with the user experience. You can work with an SEO agency providing professional SEO services to fix your page loading speed.

Writing content around Keywords

Many writers begin crafting content around their target keywords. Their entire content revolves around particular keywords. But the days where people wrote for the machines are gone.

Identifying user intent when doing keyword research is crucial for your marketing strategy. Writing content that does not solve your customer’s problems and pain points is a futile endeavor.

Google’s algorithm promotes content that solves user queries. Therefore, it is essential to write content that meets the audience’s needs. Keep your products and solutions in your mind. Try to figure out how they solve your customer problems.

You must not sacrifice content quality for keywords. Google has several keys to find quality content and promote them. Produce quality content consistently. It will highlight your expertise and position you as a brand leader.

Too much reliance on traffic

Getting more traffic is a good thing. But that is not your destination. The goal is to get more sales. Getting your website in the top results will not automatically bring you more conversions. SEO is also about user experience, user engagement, and conversions.

Content marketing is necessary to engage with your audience. Your social media page keeps your audience updated with what you are doing. Your website is a valuable tool to maximize the possibility of conversions. Look for ways how you can optimize your site to find potential customers.

Do an audit on your site. It will help you find what you can improve on. Your “About Page” and homepage are good places to attract more customers to establish a relationship with your brand. Make sure to leave a CTA on every page.

You also should make the optimum use of contact forms. Content forms help customers to get in touch with you. Content forms help you boost conversion rates.

Dead Links

It is necessary to audit your site regularly and see what needs fixes. Broken links direct users to pages that have expired and no longer exist. Usually, users will receive a 404 error. You might not be aware of dead links. But crawlers and your audience will find them.

Dead links come in the way of crawlers trying to scan your pages. They also show them that you do not regularly monitor your site. It impacts your search rankings.

You have two options for fixing broken links. One option is to remove the link. Alternatively, you can redirect or replace them. You are responsible for your site and all that is there. So you should expect broken external links and fix them whenever you find them. An SEO agency providing professional SEO services can fix broken links for you.

For internal links, you can use 301 redirects. You can redirect your visitors to pages with related content. Sometimes you should recreate an entire page if you find more broken internal links.