Mehta will look after marketing and promotional activities for Tourism Malaysia with a concentrated focus on the Indian market. Through innovative marketing initiatives and ground level connect with the target audience, Mehta’s mandate will mainly entail

promoting the brand and enhancing positive publicity for Malaysia among all stakeholders. Mehta comes with a vast experience in the travel trade sector from developing SOPs to quality control tools and has worked with some of the leading names in this sector.

SECOND Appointment:Tourism Malaysia announced the appointment of Sneha Rai as Marketing Executive for its Mumbai operations

Tourism Malaysia announced the appointment of Sneha Rai as Marketing Executive for its Mumbai operations. Rai’s primary role will be to assist disseminate information to travel agents, tour operators, airlines, local and foreign media clubs associations to generate greater awareness and interest on Malaysia tourism products and attractions.

She will also be responsible for monitoring current trend and development in the tourism sector and assisting the marketing division in formulating strategies.

THIRD Appointment:Tourism Malaysia announced the appointment of M.C. Kavitha as Marketing Manager for its South operations

With the primary objective of promoting travel to Malaysia, Kavitha’s role entails strengthening marketing efforts by liaising with top Corporate offices, Aviation Industry and Hospitality Industry, Embassies, Tourism Boards and Travel fraternity in and around South India.

She will also be responsible for driving numbers through implementation of Food and Cultural Promotions & Festivals, Tourism Malaysia’s participation in Travel exhibitions, Fairs and Travel Mart and conducting training workshops.

Kavitha comes with an experience of over 17 years in the travel arena having worked with organizations like Air Sahara, Sri Lankan Airlines, Qatar Airways and Jet air Group to name a few.