As part of the Visit Malaysia Year 2014 (VMY 2014) celebrations, Tourism Malaysia will be unveiling a host of new marketing initiatives during their annual sales mission in India from March 12 to 20, 2014 in the cities of Kochi, Bengaluru, Mumbai andDelhi. This year, the Malaysian delegation will be led by the Minister of Tourism and Culture, the Honorable Dato’ Seri Mohamed Nazri Abdul Aziz and other top officials from the ministry of Tourism.

While the primary objective of the Minister’s visit is to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India, Dato Nazri is also looking forward to driving strong support from both the Indian travel trade fraternity and media for the ongoing Visit Malaysia Year 2014. Malaysia has launched its 4th VMY2014, with the aim of luring 28 million tourist arrivals and 76 billion RM (over 23 billion USD) in tourism revenue.

During his visit, the Tourism and Culture Minister is scheduled to meet and engage members of the media at a press conference to provide them with first-hand information and updates on Malaysia’s tourism industry.

Besides unveiling new marketing initiatives for the Indian market, the sales mission is also a platform for Malaysia’s tourism industry players to strengthen ties with their Indian counterparts. The mission will see top Malaysian Tourism Officials interact with key tour operators, associates from travel, service & hospitality sector in all cities to discuss and explore areas for collaboration to attract more Indian tourists to Malaysia.

Tourism Malaysia’s Indian Sales Mission will commence from 12th March in Kochi; 14th March – Bengaluru; 18th March- Mumbai to 20th March in Delhi.

Source : Sachin Murdeshwar