With interactive and digital technologies fast becoming an integral mix of marketing communication, Triton Communications has launched its digital agency DIGIMO, making it the first Indian agency to offer an integrated digital service to its clients. Contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communication strategy from inception.  This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcasted via mainline. a return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers maximize their ROI.

Triton India has appointed Rohit Kaul as a CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO. He moves in from Mobilox Innovations where he spent the last three years as their COO. Prior to Mobilox, Rohit has worked in leadership positions across  Netcore Solutions, HT Media, STAR India and ZEE Television. Scholastically a B.TECH and MBA in Marketing from Mumbai University, he brings over 15 years of experience in multimedia, new media sales and start ups.

Commenting on the latest endeavour, Ali Merchant, Director Triton quoted “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on Digital Rohit will make this venture a great success”.

Whilst Rohit Kaul the man in the hot seat stated “The industry and era that we are in respects innovation and not tradition. This is a critical time to be Digital plus and provide optimum solutions to marketers’ for maximum ROI. As technology evolves, we will have to be a step ahead with distinctive solutions to our clients. DIGIMO will ensure holistic digital and mobile strategy solutions to enable brands connect with consumers in their respective digital worlds”.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies and has enjoyed a successful run of over two decades in partnering some of the leading and most successful brands in Indian advertising.