New Delhi : India’s most loved dating app and matchmaking platform TrulyMadly (TM) today announced that it has completed five years of matchmaking. Since its launch on 14th February, 2014 the TrulyMadly app has seen over 50 Lakh app installs for its Android, iOS & Windows App. The platform is also accessible on the web via Progressive Web App.

TM has played cupid for over 5 Million singles and generated 20 Million mutual matches in the last 5 years of its operations. Standing true to the phrase, ‘Love knows no boundaries’, TM users have found their match irrespective of their caste, creed, social status, color and geographical boundaries in over 10 countries.

“Mails and messages from our users indicate that there have been thousands of matches involving two persons based in different countries; and several of these have culminated in engagement/marriage”Snehil Khanor, Co-founder & COO of TrulyMadly (TM) said.

Over the years, TrulyMadly has positioned itself as a dating app for those looking for something serious and meaningful. More than 50% of our active users are 28 years or older and 70% users are 26 and older.

“The percentage of user sign up for 30 years and older segment (age on the date of joining TM) has doubled in the last 5 years. On average, we have over 15,000 matches on a daily basis,” Khanor added.

The company announced that the subscription revenues have almost doubled since 2017 with more than 1,00,000 paid users. The trust and popularity of the TM app among Indian users is evident in the 50% reinstall rate of the TrulyMadly app.

“We believe our single biggest accomplishment has been to get rid of taboo around dating in general and dating apps in particular. Our users are not only finding their long-term partner on TrulyMadly, but they are also not hesitant to tell friends and families how they found their forever,” Khanor added.

TrulyMadly is widely credited for using innovative and quirky marketing campaigns to break stereotypes or myths around dating in India.  Some of the most popular campaigns include Breaking Stereotypes (2014), Unsingle Mixers (2015), Man Parade Film (2015) Boy browsing ad film (2015) and Creep Qawwali, produced by All India Bakchod (2015).