Mumbai : Turtle, India’s leading menswear lifestyle brand has today set its foot in the fashion capital of the country. With the launch of their first exclusive outlet in the city the brand is all set to raise the fashion quotient of Mumbai even higher. With an assortment of stylish apparel and trendy accessories, the brand aims to provide world class fashion at an affordable price. Renowned Actor, Parvin Dabas graced the occasion with his presence along with Mr. Shitanshu Jhunjhunwalla, Director, Turtle Limited.

The store, spread across an area of 900 sq ft, will house the whole range of Turtle products including apparel and accessories. The ‘Tailor & Tailor Mark’ collection of Turtle features formal Shirts and Trousers in pure cotton and linen. The international designs coupled with the adventurous colour palate strive to create an effortlessly cool yet professional look. The ‘Sport Club’ collection comprise of a range of Denims, T-Shirts and Polo necks etc in versatile colours.

The store will also house the much coveted ‘Khadi Collection’ of Turtle. The first to introduce the original ‘desi’ fabric of India in a modernised and trendy avatar, Turtle launched their limited edition Khadi Collection earlier this year. To complete and compliment the overall look, the store will also offer an array of accessories such as Belts, Wallets, Cuff Links, Ties and Eyewear etc. With plans to introduce their Footwear and Head gear shortly, Turtle strives to become a holistic men’s fashion brand offering ‘Head to Toe’ collection.

Addressing the media on the occasion, Mr. Jhunjhunwalla said, “Turtle started its humble journey from Kolkata in 1993 and today after 20 years our products are available in over 400 cities across India. Turtle merchandise was available in Mumbai through large format stores and multi brand retail outlets till now and the response has been overwhelming. Customer loyalty and increasing demand for our products in the city has inspired us to come up with 2 exclusive outlets. We have plans to open more outlets in and around the city.”

The store has been internationally designed and decorated, and is sure to woo the fashion lovers of the city. Turtle is among the few Indian menswear brands to offer a complete head to toe range. The price range for the products at the store starts at Rs 1095 for shirts, Rs 1395 for trousers and Rs 695for T-shirts. The accessories range starts at Rs 125 onwards.

Source : Sachin Murdeshwar