New Delhi:  Velocity, a wholly-owned subsidiary of Cross Marketing Inc., a Tokyo stock exchange listed company publicized their latest study report to uncover changing habits in food consumption, buying and related health in India. This study has been conducted in association with Dt. Silky Mahajan; Foods & Nutrition Clinic, India.

The study was conducted across a sample size of 500+ adults spread across the top 5 metros with an equitable distribution of male and female participants. The study involved qualitative in-depth interviews to garner meaningful insights on an intrinsic human need, which is food consumption and the impact of global influences and emerging trends on the same.

The study aimed to cover 4 key areas which include food consumption habits, transitioning attitudes towards food, critical health concerns stemming from food consumption and food related purchase behavior.

Adds Jasal Shah, Managing Director & CEO of Velocity MR, “This study reflects the need for marketers to fine tune their offerings with the transitioning times. It is clearly evident from this research report that food consumption and related habits in India are constantly changing and is not the same as to what it used to be as recently as a year ago.”

He adds “In a fast changing consumer market, marketershave always felt the need to understand insightsin real time. Velocity championed this detailed study and it was born out of the convictionto provide insights and meaningful researchquickly from all parts of the world to help marketers and companies make meaningful decisions in real time.”

Adds Dt. Silky Mahajan, Founder& Nutrition Expert, Foods & Nutrition Clinic “Food consumption patterns are transitioning the world over, and is being impacted by varying factors ranging from technological advances, lifestyles, occupational habits, climatic conditions and virtually anything that can impact an individual. We have conducted this pan India study to better understand what are the key social phenomena driving this change in the Indian context. Nutrition practitioners like me and my colleagues need such data to keep us up to date and to stay abreast of such trends.”