Mumbai: VIP Industries Ltd. Asia’s largest and the world’s second largest luggage Company today announced the appointment of Mr Anindya Dutta as the Managing Director (MD) w.e.f. 1^st  February, 2021.

Anindya brings more than 20 years of leadership experience in the FMCG industry across business verticals and categories. Prior to joining VIP Industries, he was the Managing Director of Havmor Ice Creams Pvt Ltd (a Lotte Group company). Being the first MD after its acquisition by the Korean conglomerate, he was not only instrumental in scaling up the business to a national brand but also brought about an organizational transformation towards a professional and streamlined business operations poised for fast paced profitable growth.

Prior to Havmor, he was with Britannia Industries for almost 18 years, in roles of increasing impact in Sales & Distribution, Category & Brand lifecycle management, Channel development, Supply chain operations and leading P&Ls like Britannia’s Dairy, Breads and International Business SBUs.

In leading VIP Industries, Anindya will be responsible for managing all the business verticals and its operations. He will work alongside Dilip Piramal and Radhika Piramal to drive strategic business growth and efficiencies. The company expects to reinforce its leadership in the industry by expanding its consumer franchise and strengthening the consumer trust it enjoys.

Speaking on the appointment, Mr. Dilip Piramal, Chairman said “I am glad to have Anindya Dutta with us on the board as the Managing Director of the company. We welcome him to our leadership team. I am confident that Anindya’s professional experience and business acumen will help us strengthen our market position and take the organization to greater heights.”

Commenting on the new role, Mr. Anindya Dutta said “I am pleased to be a part of VIP Industries, a market leader it its sector enjoying exceptional trust and reputation with consumers and industry peers with its long legacy and business standards. My top priorities will be to further strengthen the brands with enhanced focused towards innovation and strategical business operations and also expand the business in the International markets. I will ensure my best to continue the legacy built by the founders by keeping the culture and value system intact while growing the company from strength to strength.”