Mumbai :  Vuclip, the world’s largest independent mobile video and media company, has entered into a partnership with TIPS, pioneers in the Indian music industry. This partnership expands the diversity and breath of music now available to the fast growing mobile audience of Vuclip. Content offerings include Bollywood and Indipop albums, movie scenes and other movie related content. Consumers can now enjoy music videos from popular titles like Ramaiya Vastavaiya, Phata Poster Nikla Hero, Race 2, Ajab Prem Ki Gajab Kahani as well as upcoming movies and albums, on any device and any network without buffering. Please visit m.vuclip.com and on the Vuclip Android App to check out your favorite Tips album.

Commenting on the association, Nikhil Naik, Director, Global Content and Distribution for Vuclip said, “At Vuclip, our mission is to offer content that consumers love. Vuclip’s fast growing consumer base is largely made of youth from both metros and non-metro areas. This vibrant audience base has an insatiable appetite for music and we continue to partner with the best to bring exciting content to our users.”

Sharing his thoughts, Kumar Taurani, Chairman & Managing Director, Tips Industries Limited said, “The mobile screen is fast becoming the most important screen for content distribution and monetization because that’s where the consumers are today. However, for playing content, mobile brings a number of challenges such as network variability and a tremendous diversity of devices. With Vuclip, we have found the perfect mobile video platform that not only makes it easy for us to overcome these challenges, but also offers the highest global reach and engagement and the best video viewing experience. All of this is extremely critical to our success on the mobile platform.”