New Delhi: Vuclip, the leading premium mobile video on demand service for emerging markets, has announced a partnership with Rajshri Entertainment, India’s leading digital entertainment studio. Vuclip’s mission is to provide mobile consumers in emerging markets a vast selection of their favorite premium global and regional content with an unmatched, unbuffered viewing experience.
This tie-up will enable Vuclip viewers to enjoy top-notch family entertainment, including over 50 of Rajshri’s blockbuster full-length films such as Hum Aapke Hain Koun, Maine Pyar Kiya, Vivah, Hum Saath Saath Hain as well as hundreds of classic and popular music videos. To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.
Commenting on the association, Arun Parkash, COO for Vuclip said, “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on – mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”
Inderpal Singh, General Manager – Content Alliances, Rajshri Entertainment Private Limited said, “We are delighted to scale up our partnership with Vuclip and make our full length films available to a global mobile audience on the go. We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen!”