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  • Web-to-TV Video Content Revenue Will Reach $17 Billion by 2014, Says In-Stat

    Published on August 18, 2010

    SCOTTSDALE, Ariz.-—The growth of Web-to-TV video is happening faster than most people expected.  By 2014, there will be 57 million US broadband households viewing full-length online video on the TV, says In-Stat (www.in-stat.com).  Revenue associated with this web-to-TV video content will grow from $2 billion to over $17 billion over a five-year period.
    “The over-the-top (OTT) video market represents a new distribution channel for digital entertainment.  Content producers want to market premium video content directly to the consumer,” says Keith Nissen, Principal Analyst, In-Stat.  “However, they have not yet decided the best way to monetize OTT video content and how to manage the OTT opportunity in context with their legacy distribution partners.”

    SCOTTSDALE, Ariz.-—The growth of Web-to-TV video is happening faster than most people expected.  By 2014, there will be 57 million US broadband households viewing full-length online video on the TV, says In-Stat (www.in-stat.com).  Revenue associated with this web-to-TV video content will grow from $2 billion to over $17 billion over a five-year period. “The over-the-top (OTT) video market represents a new distribution channel for digital entertainment.  Content producers want to market premium video content directly to the consumer,” says Keith Nissen, Principal Analyst, In-Stat.  “However, they have not yet decided the best way to monetize OTT video content and how to manage the OTT opportunity in context with their legacy distribution partners.”

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