Hyderabad: The women’s ethnic wear brand IMARA launched its first exclusive brand outlet in Hyderabad. IMARA is one of the fastest growing women’s ethnic brand in India and has Jacqueline Fernandez as its face. The Exclusive Brand Outlet in Hyderabad is spread across 1,350 square feet atL&T Mallin Punjagutta.

The brand outlet in Hyderabad will be IMARA’S 16th exclusive outlet in India and its 1st brand outlet in Hyderabad. The IMARA store promises to provide the urban women with an array of styles to try and experiment to their hearts’ content and that too at affordable prices. The store has more than 300 designs and will also have its latest and trendy Spring Summer 2018 collection.

Anjana Reddy, Founder and CEO of USPLsaid, “IMARA is a fashion label for the new Indian women. IMARA’s collection offers an extensive range styles that are eclectic and vibrant. In the past, our designs have received great response from Hyderabad. This has encouraged us to come up with our very first brand outlet in the city. This also ties in with our long term strategy which is to open 200 outlets across the country. ’’

Talking about the launch Jacqueline Fernandez said, “My journey with IMARA has been extremely exciting. In the women’s ethnic wear category,our designs have been popular across the country and we are looking forward to welcoming the Hyderabad community to our new store. IMARA has crossed leaps and bounds in such a short span of time.IMARA ensembles, the silhouettes, fabrics and style has attracted the modern Indian woman who is willing to explore andI am positive that IMARA will continue to successfully style India’s ‘New Woman’.”

Since its launch in 2015, IMARA has resonated with the fashion conscious young urban women. The brand initially started by retailing in Shoppers’ Stop outlets and is now present on fashion portals Jabong and Myntra. IMARA is currently pursuing an omni-channel strategy with the launch of exclusive brand outlets across the country. The brand provides the youth with an array of styles and experiment to their hearts content, and at affordable prices.