by NR INDRAN / INT

As a student of philosophy, inter disciplinary application of philosophy, psychology, metaphysics which gave me the ability to innovative thinking. That led me to think in terms of virtually replicating life on the Internet. World float emerged as a combination of several ideas patterned on real life which has been virtually created to go digital where individuals can connect to each other seamlessly across the world, without limitations of present social networking sites.

worldfloat.com to go live?

Worlfloat.com went live on 6th June 2012

users have signed up on worldfloat.com and the city that has the maximum registered users on worldfloat.com?

Till date over a lakh users have signed up on worldfloat.com. Delhi and Bangalore have the maximum no of registered users on the website.

the kind of competition you see in the social networking industry

The social networking arena has fierce competition from word go. But as you notice, the newer ones are giving the old ones a tough competition with their new features and user friendly applications. The newer ones are coming up with bolder and better features like worldfloat.com which makes a user float/walk around like he/she does in the real world.

about being the userfriendly

It’s a dynamic social site where people can walk around freely with the help of float technology. Here floating is walking and walking is floating. It gives the users to break free from all kinds of shackles in social networking. There are no geographical or social groups and one can easily venture out to any location in the site and interact with whomever he or she chooses to interact. All users are on the same plane. This ability to walk around the world and make friends is most exciting in Worldfloat.com. Distance is merely a word in worldfloat and is absolutely zero. It’s a place for diverse culture yet equal, and replicates the real life actions, thought process, naturally.

In the site one can generate localised information (news and city tube), talk on geographical context and can also involve from street and social etiquettes.

the features that differentiate worldfloat from other players?

USPs of Worldfloat.com in Social networking sites.

1. Creation of motion technology – float, the ability to walk around the world in different cities.

2. Creation of virtual real estate, spanning the globe

3. Creation of virtual bill board company- which ensures visibility across the world

4. Availability of city wise information – city news and city tube, a directory to events.

5. Virtual gaming possible between real people (treasure hunt type of game)

6. An integration of all top sites ( Face book, twitter, Youtube and google earth functions) top sites into one with seamless floating facility across the global important real places…

strategy adopted to promote worldfloat.com at a global level

We have a multi-prong strategy. Our first market is home audience, which is India and we are now focussed on India to get our numbers right.

to survive against the giants like facebook and twitter

Originality and the uniqueness of a concept will always be the determining factors as far as the success of a product goes. Facebook and twitter are established names. Worldfloat.com is a unique concept and we are not trying to do what already existing social networking sites are doing. The ability of worldfloat.com to connect people on the go and make them do business while on the move will make it a name to reckon with in the social networking world in a very short time.

projections for the financial year 2012-2013 and  the investors in worldfloat.com?

Worldfloat.com is the brainchild of Pushkar Mahatta. The company is solely owned by Pushkar Mahatta.

The return on investment of the site would be around $ 40-50 million each year for the next two years. We can keep on adding cities and get city targeted advertisement. Geo targeted advertisement is the key to revenue earnings. There is no other platform for geo target advertisements. Our plan is to make the site the largest bill board company in the world where people can advertise in cities of their choice. With the addition of more cities, advertisement would go up and this will ensure flow of revenue. We also plan to introduce live gaming where people can play and this will also generate revenue.

Professionals form different segments of life can advertise here. Advertisements from hotel, business houses, corporates, retail and anything that is sellable. But the advertisement would be based on locations.

You can contact author @ [email protected]