~After the success of  ‘Oka Chinna Family Story’, ZEE5 and Niharika collaborates for ‘Hello World’~

~The screening witnessed an encouraging response in the presence of the star-cast of Hello World at T HUB~

CHENNAI: ZEE5 has been relentlessly dishing out a wide variety of content in various formats in Telugu, Tamil, Kannada, Malayalam, Hindi, Marathi, Gujarathi, Bengali and other languages. ZEE5 has made a name for itself nationwide as a prominent streaming platform since its inception. The streaming giant has received a blockbuster response for ‘Roudram Ranam Rudhiram’.

When it comes to web series, ZEE5 has been spectacular. After presenting the comedy-drama ‘Oka Chinna Family Story’ from Pink Elephant Pictures, ‘Loser 2’ from Annapurna Studios stable, ‘Gaalivaana’ from BBC Studios and NorthStar Entertainment, the platform recently premiered ‘Recce’, ‘Maa Neella Tank’ and ‘Paper Rocket’.

And it been made official, ‘Hello World’ is going to stream on the platform from August 12; the trailer has been a big hit amongst the audience already. Making their come back after very long, Sadaa and Aryan Rajesh have played a very crucial roles in their OTT debut – ‘Hello World’.

With the aim of taking the web series to the viewers, ZEE5 has adopted a new promotional strategy. For the first time ever in the Indian OTT space, the streaming giant has placed screens in public places beaming info about its upcoming event on August 12. This is a first-of-its-kind promotional idea in the OTT space.

Marking the launch initiative, Manish Kalra, Chief Business Officer, ZEE5 India said, “Telangana is an important market for us and Telugu content consumption has leapfrogged across the nation with good quality content being made here. We are excited to launch ‘Hello World’ set on the backdrop of young professionals in the IT sector, narrating their journey as they embark upon the big, bold corporate world. This year, we have invested in creating a diverse content slate and are humbled to organize the screening at T Hub today. In line with ZEE5’s strategy for the southern languages, we will continue to bolster our Telugu content funnel with relatable and quality content by partnering with the best of talents from the region and expanding our creative ecosystem to achieve enhanced entertainment experiences for the viewers.”

Speaking about the show, Anuradha Gudur, Chief Content Officer – Telugu, ZEE Entertainment Enterprises Ltd. said, “Hyderabad is known to be an IT hub, and we are delighted to present a unique story centered around this concept. ‘Hello World’ is our first unique take at an office drama, and we believe the unique storyline explores a plethora of emotions that will be relatable to audiences across professions. At ZEE5, our aim is to delight our audiences with every show, and we are thrilled to collaborate with T-Hub, the world’s largest innovation campus in Hyderabad to unveil this show. Keeping our audiences at the fore of ZEE5’s content strategy, we have been experimenting with a diverse range of genres to offer a distinctive and entertaining viewing experience on the platform. The encouraging response being received by our new ZEE5 Originals in Telugu, gives us the confidence of taking forward ZEE’s rich legacy in the region and setting new industry benchmarks.

The series will be launched at the hands of Vishwak Sen and ‘DJ Tillu’ beauty Neha Shetty along with producer Niharika Konidela.

T-HUB in Hyderabad’s Madhapur is the venue. “The stage is all set to meet you for an evening of fun and entertainment,” the OTT platform said.